Dos Equis joins the highly-anticipated event as the official beer of Heidi Klum’s annual Halloween party

WHITE PLAINS, N.Y., Oct. 15, 2026 /PRNewswire/ — Every Halloween, people look to the year’s most memorable and talked-about moments in pop culture for their Halloween costume inspiration. Since his return to the world back in January this year, demand for The Most Interesting Man in the World^® has surged. Across social media and pop culture, fans have embraced the iconic advertising figure, portrayed by actor Jonathan Goldsmith, and that cultural resurgence is now spilling into Halloween celebrations nationwide. He’ll be one of the most memorable guests at the most anticipated celebration of the season: Heidi Klum’s annual Halloween party.

Dos Equis is partnering with Heidi Klum for her legendary Halloween celebration as the official beer partner, bringing together one of the season’s most recognizable names and one of beer’s most beloved characters. The Most Interesting Man in the World® will make an appearance at the star-studded event alongside the Queen of Halloween.  

Dos Equis is also encouraging fans to reinterpret the character in their own fashion. With his unmistakable beard, sophisticated suit and decades of epic stories, The Most Interesting Man in the World® has become a Halloween inspiration of his own. From house parties to costume contests, fans have spent years channeling the character’s signature look and bold persona. This year, grab a suit, add a beard, crack open an ice-cold Dos Equis and come armed with an arsenal of legend lines to keep in your back pocket that make the conversation interesting at Halloween gatherings. For inspiration, fans can pull from some of his most memorable lines, including:

• “A psychic was once blinded by his bright future.”
• “He often teaches old dogs new tricks.”
• “He once picked an apple off of an orange tree and made lemonade with it.”

“Halloween is one of the few nights of the year when people are encouraged to step outside of the ordinary, break free from the predictable and become someone a little more interesting,” said Matthew Saltzstein, VP Brand Marketing, Mexican Imports at HEINEKEN USA. “That spirit has always been at the heart of The Most Interesting Man in the World®, and bringing him to Heidi Klum Halloween gives us the perfect stage to invite fans to make the night their own. Whether you’re dressing as the legend himself or dressing up your Dos Equis with lime and salt, there’s no wrong way to celebrate Halloween.”

“If there’s one thing I’ve learned after all these years of Halloween parties, it’s that more is MORE! Bigger costumes, crazier surprises, dressed beers, and absolutely no holding back,” Heidi Klum added. “And having the Most Interesting Man in the World at my party? Well, things just got a whole lot more interesting!”

The Halloween dress-up doesn’t stop with costumes. Fans can also dress up their Dos Equis with a salt rim, squeeze of lime or other signature toppings — or keep it “Naked,” as-is. At Heidi Klum’s Halloween party, Dos Equis will bring the choice to life with a custom “Naked or Dressed” satellite bar, where guests can enjoy their Dos Equis dressed for the occasion.

Be sure to follow @DosEquis for an inside look at The Most Interesting Man in the World’s Halloween debut.

About Dos Equis^®
Wilhelm Haase founded Dos Equis^® in 1897, when he brewed a beer called Siglo XX, the beer we now know as Dos Equis^®. While the beer was initially named Siglo XX to mark the turn of the century in 1900, the striking red XX’s in the logo became the brand’s nickname, with people asking for Dos Equis – the beer with two X’s. That’s how the world’s most interesting beer and our namesake was born.

Today, Dos Equis^® sees continued growth and expansion driven by a robust portfolio of offerings and new product innovations. In the past two years alone, Dos Equis^® has more than doubled the size of its portfolio with several new brands leaning into top consumer trends. The Dos Equis® portfolio includes Dos Equis^® Lager, Dos Equis^® Ambar, Dos Equis^® Lime & Salt Zero, Dos Equis^® Michelada and Dos Equis^® Cheladas.

Dos Equis^® is imported into the US by HEINEKEN USA Inc., the nation’s leading high-end beer importer, which is a subsidiary of Heineken International N.V., the world’s most international brewer. For news and updates, follow us on Instagram @DosEquis, or visit www.dosequis.com. 

For further information, please contact: DosEquis@mbooth.com 

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SOURCE Dos Equis®