Today, Experian, the global data and technology company, and Google announced a strategic collaboration that makes Experian the first personal finance app integrated with Google Gemini, expanding Experian’s reach to one of the world’s largest AI platforms and creating a new way for consumers to discover, access, and engage with Experian through conversational AI.

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Experian becomes the first personal finance app integrated with Google Gemini, enabling consumers to access personalized credit insights. The collaboration provides a seamless experience for new consumers in the U.S to discover and join Experian at no cost and gives new and existing Experian members another way to connect with the services they know and trust.

Experian becomes the first personal finance app integrated with Google Gemini, enabling consumers to access personalized credit insights. The collaboration provides a seamless experience for new consumers in the U.S to discover and join Experian at no cost and gives new and existing Experian members another way to connect with the services they know and trust.

“Consumers increasingly expect to engage across the experiences and platforms that are part of their everyday lives,” said Jeff Softley, CEO of Experian North America. “Our collaboration with Google delivers on that expectation, giving our existing members another way to engage with Experian while introducing us to consumers who may be discovering Experian for the first time. By bringing consumer-permissioned Experian credit insights into Gemini, we can help consumers better understand their credit and put their own information to work for them, in addition to the products, services, and experiences we power directly for our clients.”

Consumers in the United States will be able to connect with Experian in Gemini through a consumer-authorized experience and ask questions about their credit. Existing Experian members can connect their accounts, while consumers who discover Experian through Gemini can join Experian at no cost. They can also access their FICO® credit rating and key factors influencing it.

As AI assistants increasingly become part of how people navigate everyday decisions, Experian is extending trusted financial information into an emerging consumer channel while keeping consumers in control of whether their Experian information is connected and used. The collaboration also creates a new point of discovery for Experian, allowing consumers already using Gemini to connect with Experian, where they can access a broader range of financial products, services, and capabilities through the Experian app or website.

Turning Credit Information into Understanding

Consumers can ask Gemini questions about their Experian credit information and receive personalized responses designed to make that information easier to understand.

For example, a user can ask, “@Experian, what’s my credit rating?” and be prompted to connect directly with Experian to receive their credit rating within the Gemini experience. They can also ask about key factors influencing their credit, giving them additional context about where they stand and what may be affecting their credit profile.

Rather than simply viewing static information, consumers can ask questions in a conversational experience that combines Experian’s trusted credit data with Gemini’s AI capabilities to help make credit information easier to understand.

Consumers who want to view their FICO® Score 8i will continue to access it directly through the Experian website or app, where they can access a broader range of products, services, and capabilities designed to help them manage their financial lives and find more ways to save time and money.

How It Works

Connecting to Google Gemini’s Connect App ecosystem is designed to be simple, secure, and consumer controlled.

Users sign in to their Google account and open Gemini. From the Personal Intelligence menu, they can navigate to Connected Apps, select Experian, and choose to link and authorize access to their Experian account. Users also have the ability to tag “@Experian” to connect with the Experian app within a chat when asking a credit-related question.

Existing Experian members can authorize access to their Experian account, while consumers who are new to Experian can join at no cost and establish an Experian membership.

After securely authenticating, consumers can ask Gemini questions about their Experian credit information, including their FICO® credit rating and the key factors influencing it. Consumers can manage their connected app settings through Google’s Personal Intelligence settings at any time.

Expanding How Consumers Discover and Access Experian

The collaboration builds on Experian’s long track record of consumer innovation and advances its strategy of giving consumers more ways to engage where they choose.

As consumers increasingly use AI-powered assistants alongside apps, websites, and other digital experiences, Experian is expanding the ways consumers can access and engage with trusted financial information. The Gemini integration gives Experian another way to reach consumers, both existing members and people discovering Experian for the first time, through an AI platform that is increasingly part of consumers’ everyday lives.

Gemini becomes another channel in Experian’s broader consumer ecosystem, complementing the products and services it provides directly and the experiences it powers for financial institutions and other clients. Together, these experiences give consumers more ways to access Experian information, insights, and capabilities throughout their financial lives.

The companies also plan to build on the collaboration over time, expanding the Experian capabilities consumers can access through Gemini—such as subscription cancellation, which could help consumers save on unwanted subscriptions they currently pay for.

About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,200 people across 33 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other products and company names mentioned herein are the property of their respective owners.

i Credit score calculated based on FICO Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8, or another type of credit score altogether. Learn more.

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