PLANO, Texas, Nov. 9, 2026 /PRNewswire/ — Toyota Financial Services (TFS) is officially joining TikTok to deliver auto finance ‘Edutainment’ through a unique blend of easy-to-understand advice and always entertaining content.

Customers frequently turn to social media for research and recommendations in their car-buying journey. By launching a presence on TikTok, TFS will connect with customers where they are already spending time. TFS’s lighthearted approach to auto financing and vehicle protection product content makes the subjects far more approachable, understandable, and less intimidating.

Purchasing or leasing a vehicle is an exciting milestone, and the financial aspects are a key part of that process. Through its TikTok content, TFS helps customers feel more informed and confident as they explore their options. From educational tips to simplified explanations of financing and protection products, TFS videos will support customers in a way that feels accessible, relevant, and engaging. Join us on TikTok at www.tiktok.com/@toyotafinancial to share in the edutainment.

The new TFS TikTok presence also creates added value for Toyota dealers. TFS content is available at no cost for dealers to share on their own social media channels through Toyota Social Publishing. That makes it easier than ever for dealers to deliver timely, relevant content directly to their customers. This supports TFS’s goals of supporting dealers as they engage shoppers and create customer loyalty.

“Buying a car should feel exciting, and understanding your financing options can help you confidently navigate the experience,” said Tim Bliss, vice president of TFS Product and Marketing. “TikTok lets us meet customers where they already are, with quick, fun videos that provide practical answers, make the process easier to understand, and entertain in real-time.”

TikTok joins the existing TFS social media presence on Facebook at www.facebook.com/toyotafinancial and Instagram at www.instagram.com/toyotafinancial.

With this new social media channel, Toyota Financial Services is expanding how it educates, engages, and supports customers and dealers alike — one engaging video at a time.

About Toyota Financial Services 
Toyota Financial Services (TFS) is the brand for finance and related products for Toyota in the United States, offering retail auto financing and leasing through Toyota Motor Credit Corporation (TMCC) and Toyota Lease Trust. TFS also offers vehicle and payment protection products through Toyota Motor Insurance Services (TMIS). The company services Lexus dealers and customers using the Lexus Financial Services brand.

As of March 31, 2026, TFS employed approximately 3,900 team members nationwide and had over $150 billion in assets. The company is part of a worldwide network of comprehensive financial services offered by Toyota Financial Services Corporation, a wholly-owned subsidiary of Toyota Motor Corporation.

We announce material financial information using the investor relations section of our website (www.toyotafinancial.com) and SEC filings. We use these channels, press releases, and social media to communicate about our company, our services and other issues. While not all information we post on social media is of a material nature, some information could be material. Therefore, we encourage those interested in our company to review our posts on Facebook at www.facebook.com/toyotafinancial, Instagram at http://www.instagram.com/toyotafinancial/ and TikTok at www.tiktok.com/@toyotafinancial.

Media Contact:
Vincent Bray
469-486-9065

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SOURCE Toyota Financial Services