ŌURA, a leading health intelligence platform and maker of the world’s smallest smart ring, today announced a new partnership with the nation’s largest specialty beauty retailer, Ulta Beauty. As part of the partnership, Oura Ring 5 will be the first health wearable available at Ulta Beauty, addressing customer demand for the award-winning product. Oura Ring 5 will be available at Ulta.com starting Nov. 10 and in 1,000 Ulta Beauty stores starting Nov. 22, with in-store displays to help guests experience the product and find their fit. The partnership is the first specialty beauty retail partnership in the U.S. for Oura and introduces wearable wellness technology to Wellness by Ulta Beauty, the retailer’s growing, thoughtfully curated wellness assortment.

According to Ulta Beauty’s guest insights, 74 percent of shoppers are prioritizing wellness in their beauty rituals and 52 percent are finding relaxation in self-care practices. Oura Ring 5 builds on that interest with personalized insights across sleep, stress, reproductive health, heart health and more, bringing health data into the wellness experiences and self-care practices Ulta Beauty guests already value.

“Understanding your body is the foundation of taking good care of it,” said Jeremiah Linder, vice president of global retail at Oura. “When you can see how your sleep, stress, and recovery are shaping how you feel, you can make better choices every day. Now, shoppers at Ulta Beauty can discover Oura Ring alongside the self-care routines they already love, and learn how those routines affect their health.”

“At Ulta Beauty, we believe beauty and wellness are deeply connected–and that feeling your best starts with understanding your overall well-being,” said Laura Beres, vice president of wellness at Ulta Beauty. “As the very first wearable health technology available at Ulta Beauty, Oura brings this vision to life, transforming personalized health data into meaningful insights that can help our guests better understand sleep, stress, recovery, and readiness. We’re proud to introduce Oura this holiday season, giving guests a new way to explore wearable wellness and discover innovative technology with the trusted guidance and expertise they’ve come to expect from Ulta Beauty.”

The Ulta Beauty partnership is a strategic expansion of Oura’s retail presence to meet the demand and interest of a different type of shopper. As beauty and wellness converge, Ulta Beauty offers Oura a new way to connect with guests who may not discover wearable health technology through traditional channels but are actively investing in how they look, feel, and care for themselves. The partnership brings Oura into a new retail environment, building on its global network of more than 100 retail partners and extending that reach into a new category and a new audience.

Since launching Wellness by Ulta Beauty in 2021, the retailer has steadily expanded its assortment and in-store presence, including dedicated wellness boutiques that reflect the growing connection between beauty and well-being. Oura builds on that strategy by bringing continuous health tracking into the beauty shopping experience and helping guests understand how their daily routines, from skincare rituals to evening wind-downs, impact their sleep, stress, and overall health. Through this new partnership with Ulta Beauty, Oura will help guests turn everyday self-care into a clearer picture of their health. Together, the companies are meeting guests where they are on their wellness journeys and giving them new ways to discover solutions that complement their routines and support their individual wellness goals.

Availability

Oura Ring 5 will be available online and in Ulta Beauty stores in sizes 7 through 10 in Gold, Deep Rose, Silver and Brushed Silver. Sizes 6, 11, 12 and 13 will be available online only. Black and Stealth will be available online only in all sizes. Customers can also purchase a sizing kit and the Oura Ring 5 Charging Case online or in-store. Ulta Beauty Rewards® Members can earn points on qualifying Oura Ring 5 purchases and redeem them toward future qualifying purchases.

About ŌURA

ŌURA is a health intelligence platform designed to transform how people understand and manage their health in everyday life. Oura’s platform is anchored by Oura Ring, the world’s leading smart ring that empowers you to live healthier, longer. Oura supports millions of members worldwide across sleep, activity, stress, readiness, women’s health, metabolic health, and heart health. Oura Ring is purpose-built to leverage the finger’s unique physiological advantages for photoplethysmography (PPG) measurement, producing a stronger signal than wrist-based wearables. Scientifically validated against medical gold standards, the lightweight Oura Ring tracks 50+ health metrics continuously, empowering both individuals and thousands of research teams, healthcare providers, sports teams, and organizations. Trusted by an ecosystem of more than 1,200 partners, Oura is advancing the future of preventative health with privacy and security at the forefront.

Founded in Finland in 2013, Oura is headquartered in San Francisco with E.U. headquarters in Oulu, Finland.

Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor, or prevent medical conditions or illnesses.

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